Develop a Powerful School Communication Strategy

Learn how to bring together brand, marketing, social & traditional media to cultivate highly effective school communication strategy.

  • Expert knowledge

    Gain knowledge from a highly experienced Communications Manager about how to improve all your school's communication channels.

  • Practical advice

    Gain practical advice about communication that you can implement at your school immediately.

  • Downloadable Resource

    The course comes with an exclusive, downloadable resource to use alongside the course and over the coming years in your role.

Course Curriculum

Learn the essential skills to create an engagement strategy that will transform how your school reaches the community.

  • 1

    Course Introduction

    • Hello from SchudioTV
    • Survey
    • Introduction
  • 2

    Module One: Creating engaging and user friendly content for your school website

    • Brand Guidelines
    • Course Resource
    • Creating Engaging Copy: Originality
    • Creating Engaging Copy: Content
    • Creating Engaging Copy: Structure
    • Images and Video
    • SEO
    • Key Website Pages
    • Examples
    • Quiz
  • 3

    Module Two: Capturing and using quality images and videography

    • Introduction to Module Two
    • Creating Engaging Photographs
    • Creating Engaging Videography
    • Making the most of your photos and videos
    • Downloadable resource
    • Quiz
  • 4

    Module Three: How to identify and deliver good news articles

    • Introduction to Module Three
    • What makes a good news story?
    • Who is your audience?
    • Identifying news opportunities
    • Structuring a news story
    • Inverted Pyramid model
    • Keeping your news page up to date
    • Tips to keep your news page up to date
    • News story templates
    • Quiz
  • 5

    Module Four: Working with traditional media

    • Introduction to Module Four
    • Media Relations
    • Creating and Building Media Relations: Part 1
    • Creating and Building Media Relations: Part 2
    • Creating and Building Media Relations: Part 3
    • Sending your news articles
    • Downloadable resource
    • Top tips for working with the media
    • Downloadable resource
    • Quiz
  • 6

    Module Five: Creating, managing and developing engaging social media platforms

    • Introduction to Module Five
    • Why use social media & how it works
    • Downloadable resource
    • Setting up and managing accounts
    • How to manage your time on social media
    • Downloadable resource
    • How to maximise engagement and manage your platforms
    • Social media in an emergency
    • Negativity on social media
    • Quiz
  • 7

    Module Six: Further ways to develop your school's communications channels

    • Introduction to Module Six
    • Newsletters
    • Blogs and Vlogs
    • Downloadable resource
    • School Magazine
    • Community Links
    • Student Involvement
    • Quiz
    • Congratulations!

A summary of what you get ...

This course has been crafted the help you bring together all aspects of school engagement and provide you the skills, tools and strategies to start delighting your community.

  • Direct access to your tutors for expert support as and when you need it

  • First to know access to new resources and expert advice

  • Special discounts on other related courses

Lifetime Access

Complete the course, then come back time and time again to keep your skills current.

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Your Instructor

Emma Bateson


Emma Bateson

Emma has over 10 years' experience working in PR, Marketing and Communications in both the private and public sector. Emma has worked with national, regional and local brands helping them to build and maintain positive relationships, communicate key messages and improve engagement. For the last five years, Emma has worked in marketing in the education sector and is passionate about helping schools to understand and develop communication opportunities which will enhance their reputation and help their school community flourish.