The School Communication Strategy Course
Learn how to bring together brand, marketing, social & traditional media to cultivate highly effective school comms.
Learn how to bring together brand, marketing, social & traditional media to cultivate highly effective school comms.
This course has been crafted the help you bring together all aspects of school engagement and provide you the skills, tools and strategies to start delighting your community.
Direct access to your tutors for expert support as and when you need it
First to know access to new resources and expert advice
Special discounts on other related courses
Learn the essential skills to create an engagement strategy that will transform how your school reaches the community.
Welcome to SchudioTV!
Hello from SchudioTV
Survey
Introduction
Brand Guidelines
Course Resource
Creating Engaging Copy: Originality
Creating Engaging Copy: Content
Creating Engaging Copy: Structure
Images and Video
SEO
Key Website Pages
Examples
Quiz
Introduction to Module Two
Creating Engaging Photographs
Creating Engaging Videography
Making the most of your photos and videos
Downloadable resource
Quiz
Introduction to Module Three
What makes a good news story?
Who is your audience?
Identifying news opportunities
Structuring a news story
Inverted Pyramid model
Keeping your news page up to date
Tips to keep your news page up to date
News story templates
Quiz
Introduction to Module Four
Media Relations
Creating and Building Media Relations: Part 1
Creating and Building Media Relations: Part 2
Creating and Building Media Relations: Part 3
Sending your news articles
Downloadable resource
Top tips for working with the media
Downloadable resource
Quiz
Introduction to Module Five
Why use social media & how it works
Downloadable resource
Setting up and managing accounts
How to manage your time on social media
Downloadable resource
How to maximise engagement and manage your platforms
Social media in an emergency
Negativity on social media
Quiz
Introduction to Module Six
Newsletters
Blogs and Vlogs
Downloadable resource
School Magazine
Community Links
Student Involvement
Quiz
Congratulations!
Emma Bateson